Wailani (“Beautiful water”) is a well-designed house steps from the bright sand of Wailea Bay on the West coast of Hawaii Island. I have photographed the house twice. The second session was more than one day as the redesigned interior required a lot of new images to make clear to potential visitors the impact of the owners’ investment in art and new fabrics. However, there are a few shots from the first session because they illustrate how I work.

To show how we experience spaces with the visual language of architectural photography is a challenge. I’m equipped with specialized lenses to give us more freedom to show spaces to their best advantage. I often shoot tethered to a computer to get the best results, rarely shooting from the hip.

Example: a hallway display of a painting led inevitably to foreground size distortion which I corrected in Photoshop. I knew I could make it appear more as visitors would see it in person. The visual language of photography for these clients has to “make sense” to the picture viewer. Sometimes that’s visually “mannered” photo, sometimes we can make it playful and loose.

Props and staging for vacation rental photography adds time (expense) to a shoot. It also makes it more appealing to prospects, who wonder, “Will we love staying there?” Each client decides how much value this adds to a photo session. Real estate and property management clients face an ever-rising promotional base level for house sales or vacation rentals. Island visitors look at so many houses suitable for their stay — how will your photos “stand out”?

Photography is not the only factor in closing deals but the one that will result in inquiries. Excellent photography insures inquiries are well-qualified. …and I love photographing beautiful architecture and design.

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